AB Effect LLC

•Ratings include Zola and Google reviews

Service levels: Full-service planning

Team size: 1 – 4

About AB Effect LLC

AB Effect LLC

Head planner

Endless Moments by AB Effect is a Black woman owned small event planning business specializing in weddings and meaningful celebrations. We provide organized, thoughtful, and reliable support throughout the planning process, creating smooth and stress free experiences. With a focus on clear communication, attention to detail, and personalized service, we transform each couple’s vision into a seamless celebration filled with intention, joy, and meaningful moments they can truly be present for.

What sets Endless Moments by AB Effect apart is our commitment to providing a truly personalized, stress free, and luxurious planning experience. As a Black woman owned small business, we bring a unique perspective, care, and attention to every detail. We combine professionalism, creativity, and warmth to ensure each celebration reflects the couple’s vision and love story. From start to finish, we handle logistics, coordination, and design with precision and heart, allowing our clients to fully enjoy every moment of their special day.

In three words: Honest, Organized, Positive

Services by planning level

Full-service planning

Partial planning

Day-of coordination / wedding management

Event design

Destination wedding

Elopement / microwedding

A la carte

Reviews

Write a review
Rating: 5.0

5.0 out of 5

8 reviews

  • M

    Marcell

    Rating: 5
    •Zola
    •Jan 24, 2026

    Helped create an amazing experience!

    From the moment we booked AB Effect LLC as our wedding planners, their communication was quick, genuine, and detailed. Betty and her team were incredibly engaging, passionate, and communicative throughout the entire planning process. We originally had Betty booked as a Day of Coordinator, but had to make some changes shortly after that in which she was able to also help with the decorations as well, and the setup was amazing! On the day of the wedding, she provided us with a stress-free day where we could just focus on enjoying our marriage celebration. We are so grateful for the exceptional service and care AB Effect LLC provided, they truly went above and beyond to make our wedding day perfect.

  • MO

    Maame O.

    Rating: 5
    •Zola
    •Jan 24, 2026

    Loved everything

    We recently used AB Effect for our wedding, and they did an amazing job! Everything ran smoothly, and their team made the day feel effortless and special. Highly recommend them for anyone looking for professional and reliable event planning.

  • AB

    Ashley Basnight

    Rating: 5
    •Google
    •Oct 18

    Was planning a BOHO themed baby shower & wedding combo. Betty loved the idea and was super personable and excited to bring my husbands and I ideas to life. She helped us lock in a fantastic place, & the most delicious and beautiful cake ever! I absolutely recommend her! 🥰😊

  • AL

    Anya Lambin

    Rating: 5
    •Google
    •Oct 18

    I attended a wedding planned by Endless Moments by AB Effect, and it was absolutely beautiful. Every detail felt intentional and the whole day ran smoothly. You could tell a lot of care went into it! Would definitely recommend them to anyone planning an event.

  • AM

    Anye Moorer

    Rating: 5
    •Google
    •Oct 17

    They provided excellent service and decor came out great. Good company for all your events need.

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