Beauty by Lia

Ratings include Zola and Google reviews

Beauty services

Prices start at $650 per person

Styles: Classic, Glamorous, Natural


About Beauty by Lia

Beauty by Lia

Hair and Makeup Artist

Hello Future Bride to be. My name is Lia Negrete and I am a passionate Wedding Day Hair and Makeup Artist here in San Francisco. I have been doing Hair and Makeup my entire 25 year career. I am always learning and trying to keep up with trends and at the same time listen carefully to each of my Bride. I take pride and I am always of honor being able to be part of someones special day. I am friendly, kind, calm and professional. Please don't hesitate in reaching out to me with any questions. I hope to look forward to hearing from you. <3 ~Lia

Im a California State licensed Cosmetologist and have been dedicated in my craft over 25 years. I have been a full time Hair and Makeup Artist since 1998. I'm a local SF artist and have a great network of professional artist.


Services

Service categories

  • Hair
  • Makeup

Services & specialties

  • Available for touch-ups (hourly)
  • Children’s services
  • Multi-day events
  • Pre-wedding beauty prep
  • Blowouts
  • Hair trials
  • Styling for short hair
  • Styling with hair extensions
  • Updos
  • Airbrushing
  • Full spectrum skin tone matching
  • Makeup trials
  • Natural makeup (complexion only)

Specialty styles

  • Classic
  • Glamorous
  • Natural

Real wedding inspiration featuring Beauty by Lia

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Reviews

Write a review
Rating: 4.6

4.6 out of 5

10 reviews

  • KS

    Kimberly S.

    Rating: 5
    Zola
    May 30, 2025

    Perfect Choice

    On your wedding day, you not only want great hair and makeup, but a positive calming personality to help you feel at ease. Lia brings all of this to the table! Lia was recommended to me by another MUA. She did my hair and makeup and my wife's makeup for our wedding day. We did do a trial and everything was perfect for our big day. Lia stays on time, asked for feedback and made minor adjustments where needed. She was just lovely to work with and I hope to have another occasion to work with her soon.

  • ET

    Emi T.

    Rating: 5
    Zola
    May 23, 2025

    In love with Lia!

    Beauty by Lia was a true gem to work with for our wedding day. From our first consultation, Lia's communication style was kind, clear and incredibly helpful. She took the time to understand exactly what I wanted for my hair and makeup, and her professional, intuitive approach ensured I felt understood and comforted in the weeks leading up to the big day. On the wedding day, Lia not only provided myself but also my sister the individual attention we needed to look and feel our absolute best. She truly allowed me to trust that I would be the best bride I could be, and I am so grateful for her skilled artistry. I highly recommend Lia to any couple looking for a wedding beauty professional who will go above and beyond.

  • IM

    indiana mercado

    Rating: 5
    Google
    Jan 21, 2026

    Lia was absolutely incredible on my wedding day. From the moment we connected, she was warm, kind, and so personable—it instantly put me at ease. She was extremely responsive leading up to the wedding, arrived on time, and brought such a calm, positive energy with her. Her talent truly speaks for itself—my hair and makeup turned out better than I could have imagined and lasted beautifully all day and night. I felt like the best version of myself. If you’re looking for someone who is not only amazingly skilled but also genuinely lovely to be around on such an important day, Lia is it. I couldn’t recommend her more highly.

    Beauty by LiaJan 22, 2026

    Thank you Indi so much for this kind positive review from you. Well, I have to say you are already so beautifully inside and out with so much style that it was bound for you to become a real life Princess. Thank you for being so amazingly wonderful to work with as well and for allowing me to be part of your special day with you and your family and thank you for providing a beautiful room in Sausalito for everyone. Big hugs and Congratulations to you both. xo~Lia

  • KG

    Kaitlyn Geremia

    Rating: 5
    Google
    Oct 11, 2025

    Lia did my hair and makeup for my September 2025 wedding and it was truly an incredible experience. I have only had my hair and makeup done professionally a handful of times but Lia made me comfortable with the process from start to finish. We had a trial to practice a few styles and she helped me decide on my hair accessory from a few I had purchased. The actual wedding day, I looked even better than the trial. I felt confident and everyone remarked how great I looked. It all lasted the night, including some very windy bridge photos, and her touch up kit came in handy. I'd recommend Lia to anyone looking for professional services for any occasion. I only wish I had more opportunities to do so!

    Beauty by LiaOct 12, 2025

    Thank you Kaitlyn for this review of my services, it was truly my pleasure being part of such a wonderful gorgeous day with you. I’m so happy the day was beautiful and to know I was able to have your hair last through that San Francisco/Cavallo Point Wind- that is great to hear. Thank you again Kaitlyn so much and all the very best to you both. Xo- Lia

  • AC

    Angela Cash

    Rating: 5
    Google
    Jul 20, 2025

    Lia made me look and feel FABULOUS for my wedding ceremony! She traveled to me on a very early Monday morning (promptly 4:30am!) to do my hair and makeup. Lia was very warm and friendly. She listened to my vision of wanting a natural yet “wow” look. Lia took time with me like an artist with a canvas…with me looking and feeling stunning!! I can’t thank Lia enough for making my wedding day morning relaxing and special.

    Beauty by LiaJan 22, 2026

    Thank you Angela, I can't thank you enough for allowing me to be part of a fun and special day for you and your family and we had so much in common it was wild. You are so beautiful inside and out, Congratulations to you both. xo~Lia