Sparrow's Daughter

Service levels: Full-service planning

Team size: 1 – 5

About Sparrow's Daughter

MaryLouise Sparrow

Head Planner & Founder

Sparrow’s Daughter is a New York City–based event planning studio, helmed by me, MaryLouise Sparrow. Guided by deep reverence for the art of gathering, I believe in the power of events to meaningfully punctuate our lives. My role is to translate your story into atmosphere and to design experiences that are grounded in purpose, authenticity, and joy.

What sets Sparrow's Daughter apart? Intention, Whimsy, & Soul I'm a storyteller, a creative, and truly obsessed with my clients and delivering them the day of their dreams. Most of all, I'm both thorough and quick-thinking on my feet. Let's make something magical together!

In three words: Calm, Resourceful, Whimsical

Services by planning level

Full-service planning

Pricing starts at $5,000

Partial planning

Pricing starts at $3,500

Day-of coordination / wedding management

Pricing starts at $1,000

Elopement / microwedding

Pricing starts at $2,500

A la carte

Pricing starts at $500

Reviews

Write a review
Rating: 5.0

5.0 out of 5

9 reviews

  • S

    Sally

    Rating: 5
    •Zola
    •Aug 22

    Superior service

    Mary Louise did a stupendous job coordinating my daughter’s wedding. She was in constant communication with timelines, finding vendors and organizing with entire day. I can not recommend her more highly.

  • JM

    John M.

    Rating: 5
    •Zola
    •Aug 12, 2026

    Sparrows Daughter is the absolute best!

    Mary Louise did such a fantastic job. She helped My Wife and I turn every one of our ideas into a reality. She was very thorough, prompt and open in regards to communication. Our vendors loved working with her as much as we did. our day was perfect and we couldn't have done it without her!

  • SB

    SM B.

    Rating: 5
    •Zola
    •Aug 12, 2026

    Wonderful!!

    MaryLouise is an absolute delight to work with, and helped us bring our wedding vision to life. We did partial planning with her, and she helped us find vendors, managed contact with them, and helped guide us through everything we needed. She made a detailed and thoughtful schedule for our wedding day, and made the whole day run seamlessly. Her assistant on the day was also lovely and very attentive. Can't recommend enough!

  • N

    Nick

    Rating: 5
    •Zola
    •Aug 5, 2026

    Incredible

    The team at Sparrow's Daughter was thorough, attentive, and made our day incredible. ML wasn't just organized, she set the standard for how seamless and comfortable planning should be. She was a great thought partner and brought options and ideas to the table, while also helping bring our vision to life. If you're considering working with Sparrow's Daughter, do it!

  • L

    Luna

    Rating: 5
    •Zola
    •Aug 5, 2026

    The best

    Sparrows Daughter was great to work with for our baby shower. She listened to our ideas, took initiative, and made the process easy for us. I felt less stressed knowing she was taking care of all of the details leading up to and the day of the event. I highly recommend her!

Yes! I love to plan all kinds of celebrations. Let's discuss your vision, and I'll formulate a proposal tailored to your needs!
I've planned hundreds of events of all kinds - corporate wine tastings, brand launches, birthday parties. Weddings are my bread and butter. I love the storytelling, the ritual, and the intention.
Never!
You'll always be working with me directly. I have a team of coordinators to assist with on-site needs, depending on the size and scope of the wedding or celebration.

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